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Viviana Rueda was born into a family immersed in the fashion industry for four generations - her earliest memories are of sitting on the floor of her aunts' salons as they prepared their socialite clients for a whirlwind season of balls and weekend holidays from Milan to Paris. She was fascinated by the complex process of image evaluation, outfit selection, and precise fittings - all culminating in the most chic outfits appropriate for the occasion. Viviana would often sneak into the parties where those same socialites would be conversing and glowing in their fabulous outfits, experiences which forever inspired in her a deep fascination for fashion and its stunning effect on people.
Despite her fashion legacy, Viviana chose a future in the corporate world. Her sales and marketing career took her to the boardrooms of the technology, investment banking and commercial real estate industries. Over time, her instinctive touch for corporate branding started to bleed into her friends and colleagues personal lives. They would rely on her innate talent for seeing and feeling the "right" look for them. They even relied on her for recommendations for fashionable living. Essentially, Viviana was tapping into their core essence and invariably, she would find the ideal solution. She soon realized that she had naturally been drawn back to her core skill set of helping people achieve their potential through their personal brand.
Thus the birth of Vivendi Fashionista. With her family background in fashion, a God-given eye for what works, and a type-A business mind, Viviana has developed a fashion lifestyle company that focuses not only on clothing but also finding what truly works best for the individual. Unlike your run-of-the-mill Image Consultant or Stylist, her corporate experience provides her with unique insight into how to brand an individual. Furthermore, her thirst for efficiency gives clients an organizational approach that makes their closet a friend rather than an obstacle. No more letting that closet intimidate you!
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